10 Creative Photography Ideas for Custom Clothing Photo Shoots

30 seconds summary

• Custom clothing photography can be made better with creative ideas that help products look unique. Use colorful backgrounds, like graffiti walls or nature scenes, for lively pictures. 
• Try using different items that go well with the brand’s style or highlight seasonal themes. Use action shots of models to create a lively and natural look. Use bright lights like neon or dark shadows to create a feeling or atmosphere. Use flat lays to show details in a stylish way. Use mirror reflections for creative artwork.
• Use matching colors in your outfit to highlight the shades of the clothing. Try taking pictures from different views, like from above or below, to make them more interesting. Use specific styles, like old-fashioned or futuristic looks, and wrap it up with photo shoots featuring a mix of different models to attract a wide range of people.

Photography is an art, and when showing custom clothing, it’s important to mix creativity with a plan. A good photo shoot shows off the details of the clothes and also makes people feel something, tells a story, and gives potential customers an unforgettable image. Here are 10 fun photography ideas to make your custom clothing photo shoots better.

Share a story using lifestyle photography

Telling stories is a great way to connect with your audience. For custom clothing, this means showing the clothes in a place that matches how they are meant to be used or their style. For instance, a group of light summer dresses can be photographed at the beach or during a picnic. You can take nice pictures of formal wear in fancy places like big ballrooms or modern offices.

Make sure to use items that help tell the story. A guitar for bohemian clothes or a coffee cup for casual work outfits gives character to the photoshoot. The aim is to take your audience to a world they can connect with and dream about.

Tips:

• Use natural light to make warm and real colors.
• Include natural moments to make the pictures look real.
• Guide your characters to engage with their surroundings, making the story better.

Pay attention to the material and feel

Custom clothes usually look different because of the special fabrics and textures used. A close-up photo shoot that focuses on these details can be really great. Use close-up lenses to take detailed pictures of fancy stitching, soft wool, or shiny silk.

To make the textures stand out, use different kinds of lighting. Side lighting can make the fabric look more three-dimensional and interesting. A plain background helps people pay attention to the details of the clothes.

Tips:

• Combine fabric pictures with lifestyle photos for more variety.
• Point out any special details, like stitched designs by hand or unique prints made just for this item.
• Try mixing different textures, like combining rough denim with soft silk.

Add Movement

Movement brings energy to pictures. It’s really good for making custom clothes with soft, flowing fabrics, like dresses, skirts, or capes. Have your models walk, spin, or play with their surroundings to take lively and interesting pictures.

Wind machines or outdoor winds can help make the fabric move naturally. These photos stand out on social media and can grab people’s attention as they scroll through.

Tips:

• Use a quick shutter speed to stop movement.
• Try using slow shutter speeds to create artistic blurry effects in your photos.
• Try to take pictures of people in relaxed, natural positions.

Have fun with shadows and outline shapes

Shadows and outlines make your photos look more exciting. For custom-made clothes, these methods can highlight special shapes and styles. For example, good lighting can show off the unique shape of a custom dress or jacket.

Take pictures during the golden hour for softer shadows, or use lights to create specific effects. To make silhouettes, stand your model in front of a bright light, like the sun or a lamp.

Tips:

• Play around with patterns, like window blinds, to create fun shadows on the clothes.
• Use black-and-white photos for a classic look.
• Point out special details like loose hems or big sleeves.

Try out how colors affect feelings.

Colors can make us feel different things, and choosing the right colors can make custom clothes look even better. Match your clothes with backgrounds and accessories that either go well with or stand out from the colors of your outfit.

For example, light-colored dresses look beautiful against soft, simple backgrounds. On the other hand, bright clothes can really stand out against strong, different colors.

Tips:

• Use color rules to pick colors that look good together.
• Use colors that are similar for a unified style.
• Add some bright colors for a fun and creative look.

Take pictures in special places

Take your custom clothing photos in unusual locations to tell a powerful visual story. Empty buildings, rooftops, plant gardens, or city back streets can make beautiful backgrounds.

The place should match the feeling of the clothes. For example, old-fashioned outfits look great in old, country places, while trendy street clothes fit well in tough city areas.

Tips:

• Check places ahead of time for good lighting and safety.
• Use the things around you in nature to make your pictures look nice.
• Don’t use backgrounds that are too crowded or complicated, as they can take attention away from the clothes.

Add Fun Decorations

Props can make your photo shoot better by adding background and making it more visually appealing. For custom clothes, the decorations should match the brand’s style and the message you want to share.

For example, an umbrella can make a rainy outfit better. Old furniture goes well with classic designs, while modern shapes can make new styles stand out.

Tips:

• Don’t put too many props on the frame.
• Use items like a scarf to play with the clothes, for example, by having the scarf blow in the wind.
• Pick props that add to the clothes instead of taking attention away from them.

Give Flat Lay Photography a try

Flat lay photography is a neat and flexible way to display custom clothing. Lay out clothes nicely on a flat area, matching them with suitable accessories like shoes, bags, or jewelry.

Flat lays are great for online shopping and social media. Use backgrounds that feel like wood or marble to give more dimension. You can add small items like flowers, books, or coffee cups to make the place feel warm and inviting.

Tips:

• Use a tripod to take straight and even photos.
• Make sure the light is smooth and spread out so there are no strong shadows.
• Place items evenly for a neat appearance.

Use reflections to create dramatic effects

Reflections can make your custom clothing photos look more artistic. Mirrors, water, and shiny metal surfaces can make interesting scenes. For example, when a model stands on a shiny floor, it can make the clothes look much more lively and interesting.

Try different angles to get the best reflection. Reflections are great for showing balance and adding depth.

Tips:

• Make sure the shiny surface is clean so you can see a clear picture.
• Use reflections in lakes or puddles for outdoor photos.
• Play with unusual reflections for a dreamlike look.

Take pictures of what happens behind the scenes

BTS photos help make your custom clothing brand feel real and genuine. These pictures show your audience how you create things, helping them feel closer to your brand.

Take pictures of models getting ready, helpers fixing the clothes, or photographers organizing their tools. These real moments show the hard work and skill that go into making the clothes.

Tips:

• Use sunlight for a natural look.
• Record real conversations and connections among team members.
• Make small edits to these photos to keep their natural look.

Wrap Up

Special clothing needs photos that show off its unique features. By adding creativity and purpose to your photo shoots, you can make beautiful pictures that grab people’s attention and improve your brand. Using lively movements, creative props, or telling a story, these photography tips can help you show off your custom clothes in the best way.